PENNSAUKEN, N.J.—Williams Trading University (WTU) has released the 2016 e_Learning course curriculum catalog, which can be viewed here.
WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Currently, there are 73 online courses are available 24 hours/7 days per week accessed with a simple login account. Each course outlines benefits and features of various product lines, and explains how each can benefit customers.
“Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch,” said Scott D., director of sales and marketing for Williams Trading Co. “We easily surpassed that goal and proudly report over 32,000 course certifications have been downloaded and awarded to our adult retailers. This is an amazing milestone especially since it has happened before we anticipated.”
Each WTU course is approximately five to seven minutes lonf. The courses do not compete or sell over each other; but rather, they offer the broadest spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.
“E-learning has definite benefits over traditional classroom training. While the most obvious are the flexibility and the cost savings from not having to travel or spend excess time away from work, there are also others that might not be so obvious,” said Erin Viereck, WTU content developer. “Compared to manufacture on-site product trainings, it’s less expensive to produce, self-paced and moves faster. This is partly because the individualized approach allows learners to skip material they already know and understand and move onto the issues they need training on.”
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” said Bob Pyne Jr., president and CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”
To learn more about WTU, contact a Williams Trading sales representative at (800) 423-8587 or visit WTUlearn.com today.
