PENNSAUKEN, N.J.—Veteran adult distributor Williams Trading Co. has expanded the base of Williams Trading University’s (WTU) e-learning catalog to more than 50 available courses. WTU now includes modules from LELO (How to Sell High End Products), Blush (The Features and Benefits of Real Nude) and Dr. Clockwork (All About Violet Wands).
WTU is the adult industry’s first-ever e-learning platform that is free to retailers and their employees. Retailers are already beginning to document the increased retail sales they are experiencing as a direct result of WTU training properly training their sales reps.
“The overall response to this program has been extremely positive; as of today we have certified more than 6,000 learners,” said Scott D., director of sales and marketing. “We now have mainstream adult retailers and online e-commerce partners participating in this e-learning program every day across the globe.”
To kick up the e-learning program another notch, Williams Trading has created the Cyber Scholar Award Program. This program rewards e-learning associates with premiums for completing a course certification.
“In addition to the premium earned with certification, individuals and stores are entered into our prize pool for recognition,” said Erin V., marketing and vendor liaison. “During the month of February we are offering five different store prizes including a collectible autographed novel from EL James, the famed author of Fifty Shades of Grey.”
WTUlearn.com is available 24/7 on line and can be accessed with a PC, tablet or smartphone for up-to-date e-learning.To learn more about WTU and its Cyber Scholar Award program, visit www.WTUlearn.com.
