PENNSAUKEN, N.J.—Williams Trading Co. releases its first-ever Bondage Essentials Gift Guide, a comprehensive selection of BDSM, kink and novelties for every level of play. Available in digital and print, this catalog is a fabulous tool for retailers to prepare for the anticipated surge in bondage and novelties for the upcoming year.
The Bondage Essentials Gift Guide is 60 pages of adult toys, enhancements and lingerie, all of which perfectly sync with the edgy and popular Fifty Shades of Grey movie. More than 400 items are featured as potential top-sellers for the upcoming holiday selling season moving well into spring 2015.
We spoke with our dealer base and wanted to create a simple sales tool that can be viewed online, a smart-phone or a tablet for quick product review. Making product selections for your store can be overwhelming with thousands of items at hand. Retailers can download and preview the guide or receive a hard copy for easy ordering and selection in a concise 60-page format.
“The Fifty Shades of Grey movie will increase the number of newcomers and mainstream traffic to an adult store,” said Scott D., director of sales and marketing at Williams Trading Company. “The Bondage Essentials Gift Guide educates our retailers on what every adult manufacturer has in their inventory that fits this ever growing category.”
Specialty items featured (but not limited to) in the Bondage Essentials Gift Guide include Nasstoys Dominant Submissive line of fetish products with a retail-friendly price point. Classic Erotica’s Crazy Girl After Dark pheromone enhancements are displayed in sleek, black packaging that is perfect for a BDSM upsell or beautiful sold by themselves. Magic Silk introduces Shades of Love Romantic Bondage Kits; a sultry combination of beautiful lingerie and bondage toys packaged together in eight fun and exciting combinations.
“The demand for bondage items is surging as we get closer to the Valentine’s Day release of the blockbuster movie Fifty Shades of Grey,” said Erin V., marketing and vendor liaison. “The recently released second movie trailer has already gone viral with over one million views on the first day. Once again, the mystique of bondage play is at the forefront of mainstream media.”
In addition to the Bondage Essentials Gift Guide we are supporting the demand for this new category with custom planogram programs from Pipedream, Love Honey, Doc Johnson, California Exotics and Sportsheets.
“We are especially excited about the new Sportsheets Plus, the first ever line of plus size sex toys, developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women, sizes 12 to 30,” said Rich Pyne, vice president of sales.
Williams Trading Company accounts can view the digital form of the Bondage Essentials Gift Guide catalog at www.williamstradingco.com. Or call Williams Trading Company to speak to a sales representative at (800) 423-8587.
