Williams Trading Offers Alexander Institute DVDs to Retailers Purchasing New Sportsheets Lines

PENNSAUKEN, N.J.—Williams Trading Company has announced a bonus offer for retailers who purchase Sportsheets products: a free bondage DVD produced by the Alexander Institute Loving Sex series.

To qualify, the Williams Trading customer must purchase a minimum of $150 in new selections from the Sportsheets Plus or Edge product line. Once the dealer is qualified, they will continue to get one free DVD for each $100 minimum reorder. Qualifying reorders can be from Sex & Mischief, Sportsheets, Sportsheets Plus, Edge and Sex in the Shower product lines.

Sportsheets Plus is the first line of plus-size sex toys developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women, sizes 12 to 30. Edge is the most recently released product line from Sportsheets for customers experienced in bondage play. Edge products are of the highest quality of material and craftsmanship offered by Sportsheets.

“The new product lines from Sportsheets are really impressing our retailers right out of the gate,” said Erin V., marketing and vendor liaison for Williams Trading Co. “Over 60 percent of female customers are at minimum a size 12 so the Plus line is perfect. The excellent craftsmanship of the Edge bondage products speaks for itself when presented to customers experienced in bondage scene play.”

Endless Shades of Great Sex, a sex and mischief bondage guide released on DVD by the Alexander Institute, offers 55 minutes of bondage fantasies. The DVD depicts 19 scenarios to inspire role play, domination techniques and the use of toys while bringing fantasies to life. This DVD is a $19.99 retail value for retailers to promote at point of sale.

“It’s always more benefit to a customer to get an added value to their purchase rather than just a discount,” commented Scott D., director of sales and marketing for Williams Trading Co. “Creating a partnership that combines Sportsheets’ new product lines with a bondage DVD from the Alexander Institute is a natural fit. Should a retailer choose, Endless Shades of Great Sex is perfectly designed for in-store demonstrations.”

This bondage DVD is available to all retailers at no charge with a minimum wholesale purchase requirement. Retailers might choose to offer the DVD as a bonus gift at retail with the purchase of Sportsheets products. The Williams Trading Co. Bondage Added Value Program is available while supplies last. Contact a sales representative at (800) 423-8587 for ordering information.

Williams Trading Co. is an adult wholesale distributor with over 40 years of excellence in the industry, carrying more than 20,000 different items; with new products added weekly. Check out WilliamsTradingCo.com to find the company's online ordering system.