Williams Trading, Joydivision Ink Distro Pact

PENNSAUKEN, N.J.—Williams Trading has inked a deal with Joydivision LLC, the U.S. subsidiary of leading European leading brand for sensual and erotic lifestyles products Joydivision International AG, to be the exclusive distributor in the states for the manufacturer.

"Joydivision is already a well-known brand worldwide and among the industry. With their U.S. launch, we knew right away that we wanted to be part of this exciting endeavor, to bring and distribute Joydivision to the market. … We are very excited that Joydivision considered us among all others to be their first major U.S. distributor and look forward to a successful and prosperous partnership," said Bob Pyne Jr., vice president of Williams Trading Co. 

Joydivision will utilize Williams Trading Co.'s strong marketing programs to not only distribute products nationwide, but also to contribute to sexual health education. 

"To work with Williams Trading Co. is an obvious choice for us as they not only score high in all important aspects, but also share our same philosophy and business approach," said Oliver Redschlag, CEO of Joydivision International AG.

Williams Trading Co. will showcase the new line, including toys and massage oils, in September at the ILS Show in Las Vegas. Joydivision will also have their own booth, but a representative will be at the Williams Trading Co. booth as well to answer questions and provide Williams Trading Co. staff support for interested buyers. 

"It's been a tremendous year for us so far and we are well on track,” said James Parker, president of Joydivision LLC. “Many retailers already started carrying our products and with Williams Trading Co. on board, we accomplished another important keystone for our market strategy. It is important for us to provide the highest standards in customer service and also to create a large-scaled distribution network to reach all target markets. With the support from Williams Trading Co., we are very confident we will achieve those goals."

Williams Trading Co. has already moved into pre-sale mode and preparing for ILS. "Things have been moving very fast, since we really wanted to showcase the Joydivision line at our ILS booth,” said Scott Dantis, director of sales and marketing for Williams Trading Co. “We are looking forward to the ILS launch and a prosperous partnership. We will be announcing a unique e-Learning Program at ILS to compliment the launch to support our dealer network with Joydivision.”

For more information, visit WilliamsTradingCo.com.