PENNSAUKEN, N.J.—Retailers, get ready now for the Fifty Shades of Grey movie premiere, scheduled for Valentine’s Day 2015. Williams Trading Co. now has Lovehoney's complete line of the Fifty Shades of Grey Official Pleasure Collection, approved by author E.L. James, in stock and available for immediate shipment. Let the world of Christian Grey and Anastasia Steele bring your customers to a place they may have never explored—or only just toyed with.
As a book, Fifty Shades of Grey is an international phenomenon. First published in 2011 the book sold 60 million copies and spawned two sequels. The nearly fever-pitched surge in popularity left many adult novelty retailers scrambling for toys mentioned in its pages. The trilogy introduced first-time toy consumers to the adult novelty world—an industry rarity.
“This range is what I always imagined while I was writing Fifty Shades of Grey; I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world,” author E.L. James has said.
The complete line of 22 toys includes but is not limited to several iconic designs: silver bullet, classic vibrator, leather paddle, silicone Ben Wa balls and a Beginners Bondage Kit. This line is supported by the Fifty Shades of Grey Official Sensual Care Collection, an assortment of lubes, gels and massage oils perfect for up- and cross-selling.
“This line of toys is going to do well,” said Erin MacCord, marketing and vendor liaison at Williams Trading Co. “It’s a great price point and packaged beautifully. Each toy references a quote, phrase or scene from the book. Plus, they come with easy to read step-by-step instructions on how to introduce a particular toy into the bedroom.”
“The 2015 Fifty Shades phenomenon is just beginning and I encourage our retail partners to get ready early,” said Scott D, Williams' director of sales and marketing. “Posters and signage are available to create a polished, sophisticated look on your retail floor. We also offer retail display programs with planograms and high-end displays to support this product launch.”
For more information, go to WilliamsTradingCo.com.
