Williams Trading Honors 40th Anniversary With Clients At Bash In Baltimore

PENNSAUKEN, N.J.—Industry heavy-hitter Williams Trading Co. hosted a three-day customer appreciation celebration this past weekend in Baltimore's beautiful Inner Harbor, connecting leading novelty vendors with top adult retailers in the nation. 

A total of 22 two adult novelty representatives facilitated workshops and customized demonstrations that were informative and fun for more than 150 store representatives.

"I can't believe how much I learned!" said Jake Gerard, buyer for adult store Rockhard. "I am so impressed with the new lines coming out and can't wait to get them on my shelves."  

A product stand out was the Vibratissimo, presented by My Evolved. Benno Lackmann, inventor of the Bluetooth-enabled vibrator, was on-hand to share the creative concept behind the product and demonstrate its full functionality.

"Everyone has a smartphone. The free app that comes with the Vibratissimo gives customized pleasure features from anywhere around the globe." stated Lackmann.   Pipedream and Jimmyjane presented an exclusive Pipedream University training seminar for retailers. Attendees were introduced to both companies' newest releases, in-depth product demos and Planogram training. More than 150 VIP retailers attended the event and graduated with honors, making it the biggest graduating class in the history of PDU.

The weekend celebration was highlighted with evenings full of fun and festivities. Platinum sponsors LELO and Pipedream hosted a VIP cocktail reception featuring the Nyotaimori Experience (naked sushi bar). Food Network veteran Charm City Cakes created an over-the-top chocolate and fondant creation that highlighted Williams Trading’s top event sponsors: LELO, Pipedream, CalExotics, ID Lube and Nasstoys.

Nicole "Coco" Austin personally greeted and thanked every guest for attending and graciously offered a photo opportunity, personal autograph and custom Coco Licious bling thanks to Gold Sponsor CalExotics. Silver sponsor System JO presented guests with a signature JO-Martini during Saturday evening's festivities.  

"I am honored and humbled to celebrate 40 years with my partner vendors and loyal customers," announced Bob Pyne Jr., vice president/CEO of Williams Trading Co. "On behalf of the Pyne family, thank you for celebrating our collective accomplishments, all of our success and excellence in the industry. We're looking forward to 40 more!"

For more information, visit WilliamsTradingCo.com.