PENNSAUKEN, N.J.—Williams Trading Co. is maintaining its effort to diversify its product line beyond just adult products an into health and well-being items. The recent acquisition of a new assortment of massagers from BodiSpa serves as a sign of the company's commitment to expand its focus—a timely endeavor, given the surge of pleasure products into the mainstream market.
“We were really blown away by the innovation behind each item. Between the Traveler neck-pillow with speakers, which can be hooked up to a tablet or smart phone to play music, or the Almighty, with the hot and cold activation, we had so much fun trying out these items at the ANME show last January. Yes, there were still personal massagers and items targeting the adult market, but for a moment you really felt like having been transported back to a Sharper Image. Just really cool, cutting-edge stuff,” recalls Erin M Vendor Liaison Manager.
The previously mentioned Almighty is BodiSpa's current top seller, and a flagship item from the company's line. Through its marketing efforts, the distributor who is currently celebrating its 40th year in business, hopes to position the Almighty, and BodiSpa in general, as a therapeutic, restorative approach to auto-stimulation, couples play and in some cases, even the seasoned traveler.
Other merchandise to look for when placing an order with Williams: TheWonder Wand (rechargeable and non-rechargeable), The Octopus, the Must, The Ultimate, The Magic Bullet, The Rabbit, The Mini Deluxe, The Hand, The Four Head (rocket,) Rechargeable Egg, Tripod Vibrating Massager and the inclusive Wellness Kit.
“This is how we remain ahead of the curve and stay relevant in the industry: by always keeping an eye out for what's in demand. With BodiSpa, retailers will be able to tap into a whole niche of end users who want a blissful, holistic experience in the privacy of their own home,” said Erin V.
Williams Trading Co. is a full-line adult wholesale distributor with 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out WilliamsTradingCo.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.
