LOS ANGELES—Wicked Sensual Care is set to reveal its newest lubricant, Wicked Hybrid, at the ANME Founders Show, taking place now in Burbank, Calif.
Wicked Hybrid blends the richness of silicone with the benefits of water-based lubricants.
“We’re very pleased to debut the newest WSC formula—our Wicked Hybrid,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We are truly combining the best of both worlds by creating a fusion formula that gives the feel of a rich-bodied silicone while offering the functionality of a water-based lubricant.”
Latex- and toy-friendly, Wicked Hybrid can be used for all types of play. It features seaweed and olive leaf extracts, which will appeal to consumers who look for body-safe botanical ingredients. Wicked Hybrid will be available in stores and online Aug. 15.
Wicked Sensual Care offers a collection of luxurious lubricants for men and women as detailed on WickedSensualCare.com. These include: the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants, and specialty products, which includes enhancement products and toy cleaners.
“Wicked Hybrid is the result of what we always do here at Wicked, and that’s find ways to innovate while we formulate,” said Pendleton. “Wicked Hybrid is sure to become people’s ‘don’t leave home without it’ lubricant.”
For more on Wicked Sensual Care’s line of products, visit WickedSensualCare.com.
