LOS ANGELES—Wet, a best-selling specialty line of personal lubricants and intimacy products, has revamped their website StaysWetLonger.com.
The site domain has been live since 2005 and was last updated in 2009. The new site is easier to navigate and features various interactive components to help users find what they are looking for more readily. The first phase of the two step remodeling process offers questionnaires, hot tips and product video reviews, enabling the customer to have a more personalized experience.
Catering to all audiences, Wet has also added a new LGBT section.
“Realizing that every person, couple and relationship is different is part of the Wet philosophy,” said Jennifer Martsolf, vice president of marketing. “We want the website to express that Wet truly offers a formula for every desire. We made the site completely scalable to allow for growth, new technology, and advances in social media and community building.”
In addition to the LGBT section, the improved site also has the following features: A new interactive questionnaire for consumers to find out “Which Formula Is Right For You?” With this feature, consumers can easily find which products suit their individual needs by answering six simple multiple choice questions.
To get the most out of the Wet experience, the “Wet Lube Tube” page further facilitates product choice decisions by showing product reviews and “How to” videos from real consumers.
Founded in 1989 by Michael Trigg, Trigg Laboratories manufactures premium sexual wellness and consumer healthcare products and is parent company to Wet International, Inc., a best-selling specialty line of personal lubricants and intimacy products.
Developed, formulated and packaged at Trigg Laboratories’ 63,000-square-foot state-of-the-art facility in Valencia, Calif., each of Wet’s 80-plus products are manufactured in an FDA inspected medical device manufacturing facility and boast exceptional purity, consistency and comfort levels.
Wet is currently available in 62 countries.
To learn more about Wet, visit StaysWetLonger.com.
