OTTAWA—Standard Innovation Corporation, Canadian manufacturer of the best-selling family of We-Vibe products, is proud to announce an alliance strengthening its global distribution network into the South American market.
The agreement, signed between Standard Innovation Corporation (SIC) and Eroticpoint and Pleasure Dreams, identifies these two new partners as the sole distributors of the complete portfolio of SIC manufactured products to resellers in the Brazilian market.
Leon Benz, Standard Innovationʼs VP of Marketing, traveled to SaoPaolo to meet with
distributors within the Brazilian market to determine who was the best choice to
represent the companyʼs product line.
The final decision to sign with these two companies responds to SICʼs mission to find partners with values consistent with their philosophy to provide best in class customer service and support. Through these new partners SIC will support the retailers in these markets, as they do around the world, with merchandising materials, display fixtures, samples and promotional programs to help drive sales and consumer awareness in the region.
“Finding strategic and enthusiastic partners like Eroticpoint and Pleasure Dreams is critical to our success as a global corporation, because it allows us increased presence of We-Vibe products in the Brazilian market and the ability to seize new opportunities,” Benz said.
The trip timing coincided with EroticFair (the largest adult novelty show in Latin America), where We-Vibe was featured prominently and was the talk of the show.
Noticing the positive reception, Benz added, “Brand recognition and awareness in the
region is impressively high given the low market saturation to date. This is an exciting
realization for all of us as it speaks to the tremendous opportunity and potential for
growth that exists here with these products.”
Look for We-Vibe promotions from these partners as Dia Dos Namorados approaches (Brazilian Valentineʼs Day: June 12).
For more information about We-Vibe and to find out where to buy, visit We-Vibe.com.
To see what the buzz is about, please contact Robyn Drewnowsky at (416) 365-3630, ext. 248.
