Vivid, CalExotics, XCritic Team Up For Product Promotion

LOS ANGELES—California Exotic Novelties, licensee of Vivid Entertainment, has introduced the Assterbator, one of the star products in the new Vivid Raw collection of sex toys. The ultra-realistic self-pleasuring device, made of a Pure Skin material that looks and feels similar to human skin, retails for $629.49.

Vivid Raw and popular adult site XCritic.com have teamed up to offer an Assterbator as a Cyber Monday holiday giveaway. Starting Dec. 1, visitors to XCritic.com can enter the contest and earn a chance to win the device. A winner will be selected at random in time to receive the product in discreet packaging in time for the holiday. 

“We think giving away this amazing product is a fun way to start the holiday season,” said Chris Thorne of XCritic.com. “Our readers are sophisticated when it comes to adult movies and products and we believe they’ll find the Assterbator is the perfect blend of fantasy and high-tech.”

“Our introduction of the Assterbator coincides with the current fascination with celebrity butts and the increasing popularity of sex toys for both men and women,” said Susan Colvin, president and CEO of California Exotic Novelties. “The media storm that followed the recent photo of Kim Kardashian’s butt on the cover of Paper magazine, showed that beautiful butts are perennial favorites, so we are delighted to work with XCritic on this giveaway.” 

For more information, visit XCritic.com.