NAPA, Calif.—Vibrates, sole importer of the Magic Wand and Magic Wand Rechargeable, reports that the additional of the rechargeable version of the classic pleasure product has added roughly 50 percent to total brand sales.
“We are very excited about the great reception the Magic Wand Rechargeable has enjoyed from both consumers and our retail partners,” said Shay Martin, Vice President of Vibratex. “Clearly, everyone loves the idea that they can now enjoy their Magic Wand untethered, almost anywhere, anytime.”
Martin noted sales of the Magic Wand Rechargeable have had little to no effect on sales of the original.
“We believe consumers view the Magic Wand Rechargeable as a complement, not a replacement for the Original,” said Martin. “And on our end, we are not planning to take the foot off the gas of the Magic Wand Original, and we don't think our retail partners will either. It's an extremely well-known massager—a trusted favorite—and it continues to produce significant sales dollars year after year.”
To order the Magic Wand products, or for more information, contact Eddie Romero at (888) 558-9778 or (707) 226-8888 or [email protected].
