Topco Sales Rolls Out New Products

CHATSWORTH, Calif.—It's time for ANME, and with that comes new additions to the ever growing family of products from adult novelty company Topco Sales. In its July 2010 Summer Release catalog, the company unveils seven brand new lines and expands several of its existing lines with a total of 93 brand new products.

"We're very excited about the Summer 2010 release," stated Miranda Lancaster, product development project manager for Topco Sales. "Our focus on creating unique, high-quality products has really paid off. Not only are there terrific products going into the brands that our customers are familiar with, we are also introducing a few new brands that are going to blow their socks off!"

Adding to the company's already existing lines, new items are being introduced to Adam & Eve Signature Toys, Penthouse Toys, Rascal Toys, Sinclair Institute Select, TLC and Wildfire. Several Penthouse Pets have been molded for inclusion in the Penthouse brand including 2010 Pet of the Year Taylor Vixen. Vixen will be joined by Aimee Sweet and Alexis Winston, along with three Couples Satin & Scented Bondage Kits, three feathered and jeweled vibrators, and three luxury bath kits.

Moldings have also been done for a handful of gay male performers for the Summer 2010 launch resulting in a new addition to the Rascal brand, the Steven Daigle SensaFirm Penis, and a brand new line of products for the Wildfire brand dubbed Michael Lucas After Hours with inaugural products that include Michael Lucas' SensaFirm Cock, Ben Andrews' SensaFirm Cock, and Wilfried Knight's SensaFirm Cock.

"Topco has received nothing but praise for the Sinclair Institute Select products released last January," said Topco Sales' Sales Manager Greg Holdridge. "People love the clean, simple packaging and the chic stylish products."

Building upon this success, Topco is adding three vibrators to the Sinclair brand—BiBi, Geni and LuLu.

Adam & Eve is now home to a slew of new cosmetics like the Adam & Eve Clit Sensitizer Gel in grape and strawberry, and Adam & Eve Marathon Spray. Non-cosmetic additions include new Bum Buddies Anal Beads and a male stimulation device called The Yank.

Sex Cells with TLC specially packaged vibrator batteries, and Saskia, Dominique, Zoé and Lucie invite gentlemen to step into the world of high-end call girls with the Bordello line of fantasy strokers from the TLC brand.

The Topco Sales July 2010 Summer Supplement offers more than just updates to the company's current stable of brands. The release also debuts four entirely new lines with its Hardware, Dirk Yates, Cake and Asylum brands. Crafted from molds of actual tools, items in the Hardware brand of products offer a safe alternative for those with garage fetishes. The line's straightforward utilitarian packaging is designed to appeal to both the gay and hetero markets. Items include Industrial Strength Knee Pads and a Silicone C Clamp among many others.

Topco's newest brand focused solely on cosmetics is Cake, a pin-up girl inspired line of baked-goods flavored body treatments. Available in four flavors—Devil's Food, Angel Food, Cookie Dough and Red Velvet—the body spray, body butter and lip plumper are designed to wear in the bedroom or as an everyday cosmetic. Also available are lubricants in matching flavors.

Asylum, the all new beginner-to-intermediate line of bondage accessories from Topco Sales, caters to psychiatric medical fantasies. Items released in its inaugural launch include a Hook Claw Mouth Spreader, two sizes of Straight Jackets and two sizes of full body coverage lycra body suits. Created from hand-sculpted molds, the Dirk Yates Ammo collection joins the Topco family of products. The line is comprised of large anal toys in military-themed shapes: rockets, torpedoes, missiles and hand grenades with added details like raised rivets, stars and chevrons.

"There is an amazing amount of work and innovation that has gone into this release," said Lancaster. "We were determined to bring to the table items unlike anything else out there and I feel that we have definitely succeeded."

For more information contact your local distributor or Topco Sales account representative today.