LOS ANGELES—Sex toy manufacturing house The Screaming O was named Crossover Company of the Year at last week’s XBIZ Awards held at the historic Hollywood Palladium.
The Screaming O’s guest-starring roles on TV’s top guilty pleasures and at fun-filled mainstream festival circuit were among the marketing feats made beyond the realm of adult that helped secure the win. The Screaming O is one of the few adult toy companies that have made the leap into the mainstream eye, having left a lasting impression on network TV’s highest-rated shows, national music and pop culture events, and within respected health and lifestyle publications.
This “crossing over” is something the Scream Team takes very seriously and has been a part of the business plan since day one. The company’s notable crossovers include guest starring roles on E!’s Keeping Up With the Kardashians and Leave It to Lamas, as well as FX’s Sons of Anarchy and the Oxygen Network’s most popular reality show The Bad Girls Club.
Most recently The Screaming O’s portable sex toys were part of a featured segment on CBS’s health and wellness talk show The Doctors.
“Sex toys and their endless pleasure possibilities certainly are gaining more mainstream acceptance by the day, but landing big-name mainstream media plugs is an accomplishment unique to The Screaming O that we’re especially proud of,” The Screaming O partner Keith Caggiano said. “Being recognized by XBIZ and the industry for our hard work blurring the line between adult and mainstream is a true honor, and shows us we’re doing it right. Thank you to all who voted!”
The Screaming O also was recognized for its crossover outside the traditional product realm, having worked with adult studio DreamZone Entertainment to bring its original Screaming O Vibrating Ring to the big screen in Sex and the City the XXX Parody: In Search of the Screaming O. Each DVD features a free Screaming O Vibrating Ring.
The 2011 XBIZ Awards took place Feb. 9.
