LOS ANGELES—Acclaimed adult retailer The Pleasure Chest is quickly becoming recognized as a place to go to fulfill your Fifty Shades of Grey fantasies, from getting educated about safe, sane and consensual BDSM to stocking your own Red Room. The Pleasure Chest is the title sponsor of the film’s pre-screenings nationwide on Feb. 12. Additionally, a CBS news program recently featured the retailer’s Los Angeles location, highlighting The Pleasure Chest’s free educational program.
The Pleasure Chest is partnering with Entertainment Nation as the title sponsor for all of their VIP Thursday preview screenings of Fifty Shades of Grey. These screenings give fans, who are anxious to see the movie early, the full red carpet experience. The screenings will be held in twenty cities across the country, including Los Angeles, New York, Houston, Atlanta, D.C., and Seattle.
The company’s Los Angeles location was also featured in last night's CBS KCal 2 11 p.m. news piece titled "Romance 101." The station spoke with staff, interviewed a happy customer about the importance of exploring sexuality, and stayed for an Ultimate O workshop, citing it as a prime example of the state of current adult sex ed, which is becoming more mainstream and accessible.
“There's a reason Fifty Shades is the fastest-selling R-rated movie in Fandango's history,” said Sarah Tomchesson, The Pleasure Chest’s director of business development and strategy. “It’s giving people permission to talk about sex and to find out more about what they might like to try, in a way that’s extremely rare in mainstream media. We’re here to help facilitate that discussion from the perspective of pleasure-based education.”
Fifty Shades of Grey previews in select theaters tonight and opens Friday, Feb. 13. For more information about The Pleasure Chest, visit PleasureChest.com. You can watch last night’s CBS segment here: http://losangeles.cbslocal.com/video/11129056-spice-up-your-valentines-day-with-this-experts-sex-advice-for-couples/.
