FERNDALE, Mich.—After attending several trade shows last month, Nalpac executive, marketing, purchasing and sales team staff convened to review and learn about the new products that were presented during these shows and set for release in 2015.
Glenn LeBoeuf, vice president of operations; Branden Burks, purchasing coordinator; and Don Zerilli, senior buyer/marketing coordinator, all made presentations to the sales and marketing team to discuss what they learned from the manufacturers at the shows about the new products and their release dates. During the two-day meeting, staff sampled products, learned about new product features, product selling points, the benefits of the products, and merchandizing tips and techniques for retailers.
“It’s always good when all the departments meet to go over the new products released. Here we can share the knowledge we got directly from the manufacturer, and as a distributor we can pass on our knowledge of the products to the retailer who in turn will share that knowledge with their customers. It’s our job as a distributor to make sure the retailer has the knowledge and education of the new products that they can pass on to their customers,” said Chief Executive Officer Ralph Caplan.
For more information about Nalpac’s extensive adult novelty product lines, or to place an order with a Nalpac account manager visit www.nalpac.com, email [email protected] or call toll free at (800) 837-5946.
