SPARKS, Nev.—Tantus Inc. recently launched their newly branded and revamped e-commerce site. The new site incorporates user-friendly features, functionality, streamlined design and content, and an increased focus on specific market segments.
“Every feature that is incorporated in our newly released site can be directly linked and measured to our bottom line. We’ve dedicated a significant amount of our time to optimizing our SEO, seeing as 70 percent of the purchase process is complete by the time a prospect becomes engaged in a sale. Being able to quantify how our campaigns and promotions deliver value, is an important component for marketing to be viewed as a profitability center, as opposed to one of cost,” said Director of Sales and Marketing Walter Hinchman.
More than a month in the making, the website design incorporates a modern look and feel, with an emphasis on social media marketing, product marketing, and specific market segmentation. Tantus’ new site gives consumers the option of browsing between products marketed for him, for her, or for couples. It also highlights and details the differences between product designs, constituent materials, and conveys factual information regarding sexual health and body safe materials.
The ethereal template that embodies the new website is also mobile responsive and extremely user friendly with mobile devices. Several advanced marketing strategies have been incorporated into this new theme in order to help in customer acquisition, customer retention, recover abandoned shopping carts, and increase conversion rates from optimizing recognizable customer touch points through social media and direct marketing strategies.
Tantus’ new website is now viewable at TantusInc.com.
