LAS VEGAS—Synergy Erotic has created a set of plan-o-gram packages made exclusively for adult brick-and-mortar retail to allow the full Synergy Erotic line to be displayed in the most effective methods available. This makes it easier than ever for retailers of all sizes to stock the collection without compromising space and time.
The new marketing materials are a natural extension of the brand’s updated corporate identity with sophisticated color and design elements that cohesively merchandise Synergy’s wide variety of products and, in turn, better serve consumers with a more organized shopping experience.
“The method of operation with our plan-o-gram system is to work directly with retailers to develop products and packaging that fit their needs, not ours,” Synergy Erotic CEO Bob Wolf said. “My years in wholesale and retail have taught me a great deal about the traits I do not want introduced into the Synergy line, and one of those traits is the sense of ‘forcing’ product on retailers.”
Each plan-o-gram is mindfully constructed and available for customization according to retailers’ unique needs. Rather than creating a single universal unit, Synergy Erotic provides their customers numerous choices in their configuration, making the process of adding the plan-o-grams to existing display space convenient and seamless.
“Historically I have found plan-o-grams are designed and sold with the manufacturers’ best interests in mind, stuffing in as many stock numbers as possible, which is great for the manufacturer but seldom beneficial to the retailers,” Wolf said. “When a retailer has a limited amount of space with which to work, why try and push some over-stuffed display on them? It doesn’t make economic sense to invest in a display that holds more than you can realistically display, nor does it help our brand in the long run. Synergy Erotic maintains the ethos of working with the customer, not as an adversary.”
This philosophy is Synergy’s driving force in creating these plan-o-grams featuring tasteful and sophisticated packaging ideal for optimal slatwall storage, clear and legible iconography to assist the sales process, and aggressively competitive price points.
For more information about Synergy’s plan-o-gram options, email [email protected] or visit SynergyErotic.com.
Direct Advantage (D.A.V.E.) is the parent company to adult toy manufacturer Synergy Erotic, and was founded more than 25 years ago to supply low-cost, high-quality products to wholesalers and retailers nationwide. D.A.V.E. continues to be a low-cost leader in the industry, and recently revamped its business model to reflect the market’s demand for better quality, better-looking products. Updates include new package design for optimal warehouse and shelf storage and incorporating body-safe materials such as 100 percent silicone in the product manufacturing process.
