HUNTINGTON BEACH, Calif.—Sportsheets and its award-winning Sex & Mischief collection of fantasy accessories have been nominated for Best Product Packaging and Best New Product Range for the upcoming ETO Awards. This marks the company’s eighth and ninth nomination for the breakout brand, which has taken the industry by storm since its summer debut.
Sex & Mischief’s line of affordable and fun-to-try bedroom accessories has become retailers’ go-to brand for shoppers around the world seeking a sexy and sophisticated introduction to BDSM-inspired fantasy play. The brand is a no-brainer nominee for these two categories, which are reserved for internationally recognized companies who create compelling product collections with special focus on quality construction, creative merchandising, and market demand.
“We are honored to have been recognized by the international adult retail community for our hard work and creative development within this popular market sector,” Sportsheets CEO Tom Stewart said. “Sportsheets designed Sex & Mischief to help mainstream fantasy play and make it easy for beginner couples to give it a try. And with this nomination we know working! Thanks to everyone who nominated us!”
Sex & Mischief is made for the more price-conscious consumer looking for the same quality craftsmanship that the Sportsheets Premium collection offers but without the bells and whistles that would otherwise increase its price point. The result is a line of easy-to-use, non-threatening and fun to try restraints, cuffs and other sexcessories showcased in high-fashion packaging for mass consumer appeal.
Sex & Mischief's advertising and merchandising campaign features black-and-white Vogue-like photography inspired by mainstream designers whose products reflect the same air of sophisticated glamour. Slatwall signage, hanging posters, Sportsheets' famous digital video frames, and other unique promotional tools were designed to help stores truly showcase what makes the brand a game-changer in adult retail.
The ETO Awards are scheduled during the 2012 ETO Show, an adult industry trade show that brings together the biggest names in the international adult retail and manufacturing worlds to debut new products and do business together. The ETO Show is scheduled June 24-25 at NEC Pavilion, National Exhibition Centre, Birmingham, UK.
For more information, visit SexAndMischief.com, email [email protected], or call (800) 962-4606. For more information about Sportsheets, visit Sportsheets.com.
