HUNTINGTON BEACH, Calif.—Sportsheets and the renowned Sex & Mischief fantasy collection have taken home nominations in two leading categories for the upcoming 2012 StorErotica Awards, scheduled July 15 in Burbank, Calif.
The company was recognized in the Fetish Company of the Year and Marketing Campaign of the Year categories, honoring its hard work and devotion to redefining BDSM fantasy play. The Fetish Company of the Year award is reserved for manufacturers whose brand lineup caters to niche markets, and Sportsheets creates fun, friendly and easy-to-try fantasy items that strategically straddle the line between mainstream and fantasy.
The original Sportsheet sexual positioning and restraint system remains one of the most popular—and top selling—bedroom fantasy accessories since its debut more than 20 years ago.
"We are honored to be recognized for our hard work in this sector of the adult retail market," Sportsheets Founder and CEO Tom Stewart said. "Sportsheets was founded on mainstreaming fantasy play with top quality products that consumers of all sexual lifestyles can—and do!—try, and it's a pleasure to have been nominated by our friends and colleagues."
Sportsheets' acclaimed Sex & Mischief collection of BDSM-inspired accessories was recognized for its stellar marketing campaign, featuring high-fashion imagery and display designs that set an industry precedent after its 2011 debut. And following the breakout popularity of the Fifty Shades erotic trilogy, Sex & Mischief has taken its marketing and promotional campaign to creative heights.
"Sex & Mischief took months of development and having these nominations under our belt has validated all of our hard work," Sportsheets Vice President Julie Stewart said. "S&M features the best marketing campaign Sportsheets International has ever launched—and this nomination shows the industry agrees!"
Sex & Mischief's advertising and merchandising campaign features black-and-white Vogue-like photography in a gray color scale that perfectly complements the Fifty Shades book covers. And with matching slatwall signage, hanging posters, Sportsheets' famous digital video frames, and other unique promotional tools, Sex & Mischief helps retailers truly showcase what makes the brand a game-changer in adult retail.
Register to vote today for the 6th Annual StorErotica Awards, taking place July 15 during the ANME Founders Show slated for July 14-16 at the Marriott Burbank Airport. Head to StorEroticaAwards.com/register for more details.
