HUNTINGTON BEACH, Calif.—Sportsheets and the renowned Sex & Mischief fantasy collection have taken home three nominations in two leading categories for the upcoming 2012 "O" Awards, scheduled Sept. 11 during the International Lingerie Show in Las Vegas.
The company was recognized twice in the Outstanding Accessory Product or Line category for the Sex & Mischief Collection and the famous Sportsheets Spread the Love Bar, and once for Outstanding Packaging category. These nods honor the company’s hard work and devotion to redefining BDSM fantasy play. The Outstanding Accessory Product or Line award was given to the Sex & Mischief collection and the top-selling Spread the Love Bar, a tool that makes it fun, safe and easy for couples to experiment with sensual restraint. This award is reserved for manufacturers whose brand caters to creating high-quality, thoughtfully designed restraints, cuffs and apparel accessories essential for maintaining a satisfied sensual lifestyle.
Sex & Mischief was created specifically to help men, women and couples turn their inner-most fantasies into reality with a sophisticated collection of sophisticated and affordable products ideal for all experience levels.
The Outstanding Packaging category recognizes product lines whose packaging design works directly with the company’s merchandising to create a high-impact impression in store and online that facilitates brand recognition and multiple sales. Sex & Mischief products are packaged using high-fashion imagery and a signature black-and-white motif that perfectly translates its sophisticated BDSM-inspired theme.
"We are honored to be recognized for our success in product development and branding in this sector of the adult retail market," Sportsheets Founder and CEO Tom Stewart said. "We created Sex & Mischief to redefine BDSM and fantasy play with luxury imagery and accessible price points, and the team is pleased to be nominated alongside our friends and colleagues. See you in Vegas!"
Sex & Mischief's black-and-white Vogue-like photography features a gray color scale that perfectly complements the Fifty Shades of Grey books, which have inspired product manufacturers and retailers to offer consumers a whole new shopping experience. And with matching slatwall signage, hanging posters, Sportsheets' famous digital video frames, and other unique promotional tools, Sex & Mischief helps retailers truly showcase what makes the brand a game-changer in adult retail.
The 2012 "O" Awards is scheduled Sept. 11, with more details to follow. The “O” Awards is the pinnacle event planned during the International Lingerie Show at the Rio Hotel & Casino in Las Vegas Sept. 10-12, 2012.
For more information, please visit SexAndMischief.com, email [email protected], or call (800) 962-4606.
