HUNTINGTON BEACH, Calif.—Since its debut one year ago, Sportsheets’ groundbreaking Sex & Mischief collection has won industry awards and experienced sales numbers unlike any the company has seen before. And in the wake of the Fifty Shades of Grey book phenomenon, Sportsheets has seen sales approaching double a mere two weeks into the month and just days before new additions to the collection debut at the ANME Founders Show.
“Sales are massive this month and our show releases are already selling at record levels,” Sportsheets President Julie Stewart said. “To keep up to speed, we’ve ramped up production to never-before-seen levels. This kind of growth at this speed is unprecedented—and absolutely exciting!”
Retail stores around the world can barely keep shelves stocked with the blindfolds, restraints, floggers and sexcessories that have inspired men, women and couples to bring their favorite fantasies to life. Sportsheets has increased staff and production to assure its warehouse is full and prepared to handle sales numbers that are projected to double by the end of the month.
"We are experiencing a crush of orders like never before,” Sportsheets founder and CEO Tom Stewart said. “We hit a sales record for June that we couldn't believe and we’re on a steady track to double our sales for July. Sex & Mischief is blowing up and we couldn’t be more proud!”
Whether a response to worldwide intrigue following the release of the Fifty Shades of Grey erotic book trilogy or a more general growing awareness of BDSM and fantasy play, the surge in Sex & Mischief sales has set new sales records and kept the entire adult retail industry on its toes.
“Our customers’ response to our new releases has been tremendous,” Sportsheets Customer Product Specialist Emily Silva said. “We’ve never seen so many orders before a show!”
Sportsheets is accepting pre-orders for the newly expanded Sex & Mischief collection. To order, call (800) 962-4606 or email [email protected].
For more information about Sex & Mischief, visit SexandMischief.com. For more information about Sportsheets, visit Sportsheets.com.
