HUNTINGTON BEACH, Calif.—Sportsheets is celebrating the first anniversary of the groundbreaking, award-winning Sex & Mischief collection, which set a new standard to redefine S&M one year ago. Since its debut, the product collection has hit record sales numbers and inspired an entirely new way to market BDSM fantasy products when the famous “Fifty Shades of Grey” erotic trilogy hit shelves around the world.
Following the Sex & Mischief collection’s unveiling, the product line has been featured as an easy-to-use, non-threatening, and fun-to-try series of intimate products showcased in high-fashion packaging for mass consumer appeal. From Businessweek magazine to ABC’s hit “The View” Sex & Mischief has been a trailblazer and trend-setter in the mainstream media and beyond, transforming a product category that was once too taboo for TV.
“We’ve accomplished more than we ever imagined with this product line and it becomes clearer every day the impact we’ve had opening the minds—and hearts—of men, women and couples around the world,” Sportsheets President Julie Stewart said. “We’re so grateful for all of our loyal customers who have embraced the brand and believed in the quality of the look since Sex & Mischief came out. It’s been a fruitful, inspirational year and we can’t wait to see what next year holds. We guarantee it’ll be fun!”
Sex & Mischief brought to the industry the first full collection of BDSM-related fantasy toys available in cohesive, wall-friendly packaging with high-fashion photography that highlights each product as a sexy accessory rather than a kinky plaything.
“Customers love the packaging and adore the price point and product quality, and when the ‘Fifty Shades of Grey’ trilogy came out the retail industry scrambled to display our black-and-white plan-o-grams alongside the erotic book series,” Stewart said.
The two must-haves have become perfect compliments and the Sportsheets team is proud to see how open and excited the world has become to the idea of using restraints and bondage in the bedroom.
“Sex & Mischief has grown into a huge brand and we see the signature black-and-white packaging in stores everywhere,” Sportsheets founder and CEO Tom Stewart said. “It’s amazing how ahead of the curve we were with the sexy gray scale imagery—who knew that the color gray would one day sweep an industry that was founded on pink and purple?”
Sportsheets also would like to thank its dedicated and growing team for their hard work and creativity, which has helped bring month after month of record-braking sales and popularity.
For more information about Sex & Mischief, visit SexAndMischief.com.
