HUNTINGTON BEACH, Calif.—Sportsheets has reported phenomenal success in fiscal year 2012-2013 following outstanding product debuts throughout the year. Having seen Sportsheets Premium revenue grow more than 30 percent and Sex & Mischief skyrocket to more than 230 percent in just one year, the Sportsheets management team hosted a companywide celebration to thank all who have supported the company throughout its 20 years of business.
Pioneering the BDSM production trend, Sportsheets has released some of the industry’s first must-have bondage accessories with a soft and approachable appeal, establishing a new product category that has introduced BDSM beginners to a whole new way to play. To honor its loyal staff members for their role in helping the company reach this remarkable milestone, Sportsheets hosted a company luncheon last week that took everyone by surprise.
“It’s so special to have hit this monumental sales milestone during our 20th anniversary year,” Sportsheets founder and CEO Tom Stewart said. “Congratulations to everyone involved, and thank you to our retail and distributor supporters who’ve helped us reach this unexpected and amazing goal!”
Committed to innovation—never imitation—Sportsheets’ latest product lines are the result of dedicated research and development and a genuine desire to give customers what they want.
“We inspired an incredible product trend with the Under the Bed Restraint System so many years ago, and our trailblazing Sex & Mischief collection has sparked soft BDSM as the industry’s hottest new movement,” Sportsheets President Julie Stewart said. “Our sales numbers have exceeded all expectation, and we want to thank our customers and retail supporters as well as the hard work of our colleagues to broaden society’s healthy acceptance of bondage in the bedroom.”
This is an exciting shift to experience from the perspective of one of the manufacturers that helped make it happen, and Customer Service Specialist Emily Silva is especially proud to be part of such a close-knit and passionate team.
“I’m so excited to be part of such a huge Sportsheets milestone!” Silva said. “Tom and Julie even surprised us with a generous bonus to celebrate the monumental occasion. It’s truly amazing to be part of the Sportsheets team and we can’t wait to introduce even more fun tools, toys and techniques designed for Keeping Couples Connected!”
The 2013 sales year sizzled after the release of Sex & Mischief Collection couples fantasy kits, an exciting Valentine’s Day showcase on the Rachael Ray Show with TV personality Kendra Wilkinson, and the official debut of the new sophisticated look of Sportsheets Premium. The signature collection’s new packaging features matte color palates with polished gold foil inlays, glossy accents, a QR code, and a specially written erotic story introducing each product in a starring role. And shoppers’ excitement for Sportsheets’ newest evolution can be seen in the company’s latest sales reports.
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For more information about Sportsheets, visit Sportsheets.com.
