HUNTINGTON BEACH, Calif.—The Sportsheets team has returned to the States after another successful 2012 eroFame trade show and winning the 2012 Erotixxx award for Best Marketing Business-to-Business Campaign for the Sex & Mischief collection. The world-famous Sex & Mischief collection took center stage as European retailers and buyers rode the Fifty Shades of Grey book sales wave, which has swelled now that the phenom novel trilogy has been translated into more than 30 languages.
Sportsheets’ sales team, helmed by Senior Customer Specialist Cheri Poe, took an influx of orders for Sex & Mischief must-haves and handled record sales of Sportsheets Premium BDSM and positioning tools and one-of-a-kind Sex In the Shower bath-friendly sex toys. Each brand was showcased in pre-designed plan-o-grams that make it fast and easy for retailers around the world to communicate their messages through the language of love—and fantasy.
“We’ve seen such success with our BDSM and fantasy items in Europe just as we have in the U.S. thanks to the cultural shift caused by Fifty Shades of Grey,” Sportsheets President Julie Stewart said. “It’s an honor to be recognized by the international industry for our hard work spreading the Sex & Mischief message and Sportsheets would like to thank everyone who voted for us. Our products are the perfect entry-level BDSM items for both beginner and more experienced consumers, and the industry has taken note!”
The Sportsheets team also had the pleasure of introducing Kimberly Harding to the industry in her official debut as Project Manager. She also happens to be Sportsheets founder and CEO Tom Stewart’s wife, and her new role further strengthens the company’s family-owned-and-operated roots.
“Sportsheets has always been a mainstay in the U.S. and beyond, and now that the ‘Fifty Shades of Grey’ craze has traveled overseas we’re committed to supporting European retailers as they ride the sales wave,” Tom Stewart. “Thanks to our customer service team and knowledgeable distributors for their support—and it was a pleasure to have Ms. Harding by my side as an official member of the Sportsheets team!”
The 2012 EAN Erotixxx Awards were held in Hannover, Germany, during the annual eroFame trade convention, which brings together the biggest names and brightest companies in the adult product industry to showcase their latest designs and product lines to buyers from around the world.
For more information about Sex & Mischief, visit SexAndMischief.com. For more information about Sportsheets, visit Sportsheets.com.
