LAS VEGAS—SpareParts HardWear’s line of luxury harnesses continue to seduce distributors and retailers alike, as was evident at the International Lingerie Show, held earlier this month at the Rio Hotel and Convention Center in Las Vegas.
“We always have a wonderful time at ILS,” said SpareParts HardWear founder Tres. “We love chatting with retailers, both established and new, about our lingerie harnesses, and discuss the ways we can continue to spread the SpareParts brand around the world. Working with both Entrenue and Eldorado allowed us to keep MAP policies in place, which benefits retailers both online and brick-and-mortar. It was a very positive show, and we were thrilled with the entire weekend.”
The SpareParts HardWear team, located at Entrenue’s and Eldorado’s booths, conducted meetings with retailers all three days. The establishment of new accounts, including the nationwide chain of Lion’s Den stores, further established the successful brand exposure the two iconic distributors brought on behalf of SpareParts.
“We were able to give Lion’s Den and their buying team an inside look at the SpareParts brand during a buyer expo in Mexico,” said Shaye Saldana, founder and managing partner of brand management company STEME360. “The discussion and work at that event came to fruition at the ILS show, and we are happy to have them on board via Entrenue.”
Award-winning BBW fetish model and adult performer Kelly Shibari was on hand at the Entrenue booth to model the plus-size Bella Harness for retailers and to answer questions regarding fit and functionality. The curvy beauty is the promotional face for the harness company’s plus size SpareParts’ Bella Harness, and appears on its product boxes.
“I am always honored when asked by Tres to appear on SpareParts’s behalf at the Entrenue booth,” Shibari said. “Being a ‘live mannequin’ helps retailers understand the comfort, fit, and luxurious design details that exist in SpareParts harnesses, specifically for the plus-size market. I had a wonderful weekend, and I think everyone who stopped by the booth did too!”
SpareParts HardWear creates beautiful and stylish harnesses, versatile and suitable for a variety of uses and types of functionality. The harnesses are fashionable, sexy, and comfortable; each and every harness is hand crafted using high quality materials. SpareParts HardWear makes harnesses to suit the wearer, whatever the size or shape. Proprietary to SpareParts is their revolutionary fit instructional video, which allows wearers to properly select the proper fit not only to match a numerical clothing size, but also for the kind of body shape they embody.
The much-sought-after SpareParts HardWear harnesses are available nationwide as well as in Canada, Europe, Australia, Asia, and the Carribean, and are regularly cited as retailers’ top selling harnesses. Of the harnesses the company offers, the Joque and the Deuce have been nominated by AVN for its prestigious industry trade “O” Awards. Currently, SpareParts offers plus size variations for its bold and athletic Tomboi, and two styles from its Couture Lingerie harness line—the luxuriously femme Bella Harness, and the sweet and spicy Sasha—which both feature removable garters in addition to the classic O-ring. The Joque, Deuce and Theo harnesses also come in plus sizes. For more information, visit MySpare.com.
