Sliquid Lubricants Celebrates XBIZ Awards Nomination

DALLAS—Health-conscious lube and lotion developer Sliquid has received 2011 XBIZ Awards accolades for its body-friendly, female-focused lubricants, shave lotions and shower gels with a nomination for the prestigious Stimulant/Lubricant Company of the Year award.

Sliquid’s research and development process, uncovering and utilizing plant-based and organic materials in place of traditionally synthetically produced ingredients, has helped catapult the boutique manufacturer to top-level brand status within the industry.

“The Sliquid team is thrilled to have been recognized for our hard work,” Sliquid CEO Dean Elliott said. “Being ‘green’ has become as essential to our business model as being body-safe and health conscious, and this past year’s developments have most definitely set us up for a stellar 2011."

Sliquid made a complete rebrand of its lubricant collection in 2010, introducing a brand new ingredient lineup and stand-out packaging design that made the line as cohesive and stylish to look at as it is beneficial to use. Among other accomplishments, the company also teamed with progressive adult retail store Babeland to create a Pink Lemonade flavored lube to raise money for October’s Breast Cancer Awareness campaign.

Hosted by adult superstar Jesse Jane, the 2011 XBIZ Awards will be Feb. 9 at the Hollywood Palladium.

For product and/or ordering information, visit Sliquid.com.