Sliquid Debuts Smooth Shave Creams in Balance Collection

DALLAS—Sliquid has expanded its spa-quality Balance Collection with Sliquid Smooth intimate shave creams, featuring two new scents and revamped packaging with a convenient pump top. Sliquid Smooth’s gentle and rash-free formula offers consumers a luxurious and skin-soothing alternative to traditional foams and is merchandised for retailers looking for a sophisticated spa/beauty category cross-over.

“We enhanced our popular Balance series to include Smooth shave creams to provide retailers with a complete matching line of bath and body products merchandised for both adult and mainstream retail,” Sliquid CEO Dean Elliott said. “We’re quite proud of our unique formulations, which are free of harsh and drying ingredients commonly found in most shaving foams—and especially traditional soap. Our customers are excited to have two new scents to add to their shelves, and we are confident that the consumer response will be quite positive.”

Sliquid Smooth is formulated without glycerin or parabens and is completely lanolin-free, providing a body-safe and fantastically superior shave cream. Each variety is infused with a unique blend of certified organic plant botanicals, including mango butter, shea butter, aloe vera, alfalfa, green tea extract and vitamin E for a lavishly soft and smooth glide.

New to the line is the introduction of Mango Passion, a calming botanical known in the aromatherapy world to help reduce stress and relax the senses. And back by popular demand is Honeydew Cucumber, which soothes with a subtly sweet scent.

Also in the line are Grapefruit Thyme and Naturally Unscented for a well-rounded variety that appeals to both men and women of discerning tastes.

As with all products within the Balance Collection moniker, Sliquid Smooth is packaged in opaque spa-quality bottles that artfully match the sophisticated and luxurious blends inside. Sliquid Smooth also has been upgraded to feature pump dispensers for clean and convenient use.  

Sliquid Smooth is hypoallergenic and designed for use on all types of body hair and all skin types, including dry and sensitive skin in intimate areas.

To order, contact your preferred distributor, or email [email protected] for wholesale information. To learn more about Sliquid Balance, visit