Sir Richard's Set to Debut New 'Below the Belt' Products at ANME

SAN FRANCISCO—Sir Richard’s Condom Company, a producer of all-natural latex condoms since 2009, is expanding in a new direction and adding line of premium “below the belt” products for men.

The new products build upon Sir Richard's modern, upscale approach to men’s sexual health products. The complete line is presented in colorful packaging with that echoes the sensibilities that have come to define the Sir Richard's brand.

The new items include three new Element toys, which are advanced pleasure products for men, and a Kink line of restraints and S&M accessories. Also being introduced is the new Slick Dick’s line of consumables with products like Sugar Crotch Flavored Wipes, Numb Bum Anal Desensitizing Wipes, and Better Than Spit lubricant.

Robert Rheaume, president of Jimmyjane and Sir Richard’s, said, “The team put a lot of thought and work into creating unique products within this space and we are already seeing retailers anxious to get their hands on the new items.”

The complete line will debut at the ANME Founders Show in July. For more on Sir Richard’s Condom Company, visit SirRichards.com or email [email protected].