One year ago, the Shots sales team had a look at their assortment of upcoming releases. One thing they noticed was a shortage of male pleasure products, as a lot of their products were targeted at the female and couples market. Because they saw a big rise in the demand for these male pleasure products, they decided to create a brand that would close this gap in their assortment.
The account managers asked several retailers their opinion about the idea and one of the first remarks came with regards to the raised demand in “tailing” products. After several brainstorming sessions more and more ideas came to life. One of the most important researches, on the dimensions of the products, were done by a specialized test team. Several months later, SONO was born and presented for the first time at the Erofame trade fair in Hannover, Germany.
SONO is a brand especially designed and created for men, but also very attractive for couples. The assortment consists of butt plugs that feature a tail, which will allow users to easily withdraw the plug once inserted, and they are well-suited for tailing games. There are also penis sleeves that have a butt plug attached, which feature a perineum stimulator. SONO is a brand designed to give a great amount of pleasure.
For the production of this brand, several materials are being used: Rubber for the butt plugs, soft silicone for the cock rings and comfortable and stretchy TPE for the sleeves.
The packaging has been designed to be neutral, yet with a masculine look to attract the target audience in a store. All toys come in a sleek white case with projected stone elements. This combination creates an attractive appearance when they are presented together in a store. The packaging also features product descriptions and specifications in several languages to make sure everything is crystal clear to the customer.
A new brand does not sell itself; it needs promotional materials too, in order to create awareness. In the case of SONO, Shots has released its standard promo package. They also give retailers the opportunity to create their own personalized marketing materials in cooperation with the Shots studio department. In this way, a store can present or promote this brand online or in their store in their own style.
To receive more information on SONO or the possibilities of personalized marketing materials, visit Shots.nl or ShotsAmerica.com for more information.
