LOS ANGELES—Students at UCLA got the chance to receive free starter sex toys, fill out a survey and ask advice from a certified sex educator—all thanks to The Screaming O—during the recent Sextravaganza event.
The annual event is designed to inspire sex-positive conversations on campus. Each year, UCLA’s residential life team opens this unique sexual health, wellness and awareness program to the school’s 12,000 on-campus residents, introducing students to resources, topics and activities related to healthy sexuality and relationships. This year, Screaming O introduced students to the brand’s lab-tested body-safe sex toys with free samples and expert advice from Los Angeles-based certified sex educator Anne Hodder.
“Sex toys are incredibly effective tools for sexual exploration and can help people learn about their bodies in a safe and healthy way,” Hodder said. “We took a survey during the event and found that more than 70 percent of Sextravaganza attendees had never bought a sex toy before, and it was amazing to see students’ eyes light up when we handed them free mini vibes to try for the first time. The safe and inclusive space that the Sextravaganza team created gave attendees the permission they needed to ask questions, get information, and take useful tools back to their dorm rooms—Screaming O sex toys included!”
Students were encouraged to fill out a brief survey at the Screaming O booth, which provided introductory information about the sex toy shopping habits of college students. Of the few who reported having purchased a sex toy in the past, nearly half spent less than $20, a figure that supports the growing need for body-safe sex toys available at truly affordable prices, which is Screaming O’s specialty.
“We like to joke that our products are ‘gateway toys’ for first-timers and beginners because they are as easy to use as they are affordable to buy,” Screaming O Marketing Manager Gideon Perez. “Participating in Sextravaganza was a valuable opportunity not only to introduce our brand to the next generation, but also to gain a clearer perspective on the sex toy shopping habits of college students. We were blown away by the overwhelmingly positive and excited response we received from attendees, and it was an honor to be involved in such an important sex-positive UCLA event.”
For more information about Screaming O’s entry-level product line, email Account Executive Conde Aumann at [email protected]. For more information about Screaming O’s college event tour, please email Perez at [email protected].
