SLS Specialty Receives Prestigious AVN “O” Award Nomination for ‘Hero’ Supplements

HOUSTON—Boutique adult product distributor SLS Specialty has been recognized by the AVN media organization’s “O” Awards for its Hero enhancement pills in the Outstanding Supplement or Enhancer category. The winner will be announced July 8 during the highly anticipated Adult Novelty Expo in Pasadena, Calif.

Hero male enhancement features ingredients that target all five senses and provide an enhanced sexual experience from head to toe, showing there’s more to male enhancement than just a long-lasting hard on. The proprietary blend includes natural herbs renowned for their unique body-specific effects, including L-arginine which oxygenizes the blood and heightens skin sensitivity; and DHEA, a “wonder hormone” produced by the adrenal glands that, among other things, plays an essential role in feeling horny.

“Hero offers a truly unique experience and has become a top-selling male enhancement product nationwide thanks to our vast network of retail and distribution support,” SLS Specialty CEO Shane Nelson said. “It’s an honor to be a part of a category comprised of so many respected brands and SLS would like to thank the industry for nominating Hero—we’re quite proud of it and can’t wait to see who takes home the award in July!”

SLS Specialty first came across Hero more than a year ago, and after extensive testing and reformulation working directly with the manufacturer, the distributor had an enhancement pill they were proud to offer the adult market in 2010.

Finalists for the 2011 “O” Awards were compiled from a list of pre-nominations submitted by industry peers and then voted on by a panel of industry experts. Final voting will be completed by a separate panel of specially selected industry experts.

The 2011 “O” Awards will take place July 8 during the Adult Novelty Expo, slated July 7-9 at the Pasadena Convention Center in beautiful Pasadena, Calif.

SLS Specialty is a boutique distributor that focuses on marketing and promoting full-line brands of adult products, including sex toys, apparel and accessories for sexual enhancement. SLS stocks only the hottest, most in-demand names in adult and works one-on-one with retailers across the U.S. to give them the information, products and sales tools they need to do business better. For more information visit