SLS Specialty Debuts Reinvigorated Rock On Vitality Supplements, Shots

HOUSTON—SLS Specialty has inked a national distribution deal with award-winning sexual vitality brand Rock On, bringing its reinvigorated supplements and shots to retailers nationwide.

With a newly revamped all-natural formula and a bold marketing campaign to match, Rock On is poised to redefine sexual enhancement products with ingredients that promote intimate vitality and an improved sense of health and wellbeing.

“Rock On has a unique formula with eye-catching packaging and merchandising that provides retailers with key sales tools necessary to stand out in this competitive and often oversaturated category,” SLS Specialty CEO Shane Nelson said. “We’re proud to market one of the industry’s most respected brands and make it easy for our customers to introduce a new supplement brand that they—and their loyal shoppers—can trust.”

Rock On features one of the industry’s most comprehensive natural active ingredients lists that helps promote an overall enlightened lifestyle that “rocks”. With newly added vitamins B and D, maca, ginseng and L-arginine HCL, Rock On works beyond the traditional and provides daily health benefits such as increased metabolism, energy and even calcium absorption—a known effect of proper vitamin D intake. 

Rock On’s new enhancement items also proudly boast a marketing campaign designed to reinvent the category with a bold “Sell Sexual Enhancement With Integrity” slogan, reminding stores to avoid brands blacklisted by the FDA for having spiked ingredients.

Rock On offers two distinct formulas for men and women, each available in single-capsule “pre”-performance pills, daily supplements, and instant Rock’n Shots. Rock On is designed to be used as a dietary supplement that provides “pre-formance” effects with electrolytes, vitamins and testosterone-optimizing ingredients, such as DHEA. Daily use is recommended for optimal results.

“The Rock On team is thrilled to have signed with SLS Specialty, a valued distributor that will help develop our brand with key market penetration and product education,” Rock On President Keith Caggiano said. “We admire SLS Specialty’s dedication to its customers and look forward to providing ongoing support with information, sales tools and, of course, high-quality products.”

Become an SLS Specialty customer today and take advantage of monthly members-only specials and promotions.

For ordering information, call (866) 379-2699 or email [email protected] for details. To view SLS Specialty product offerings, visit