LOS ANGELES—Rock’N Products debuted the latest addition to its Rock On shot lineup: Rock Out.
Rock Out is formulated as a hangover defense and recovery formula designed to give adult retailers a new add-on profit center for their stores by capitalizing on weekend traffic of couples, college kids and party goers to go with their sex toy purchase.
“The Rock Out shots have already become so popular we anticipate stores will actually gain foot traffic from couples, college kids and party goers that will make a special trip for them. It’s the perfect synergy for the stores clientele.” Rock’N Products President Keith Caggiano said. “We launched at the recent adult awards and trade shows and were blown away by how many people came up to us the next day telling us they couldn’t believe how great they felt considering what they drank the night before.”
Rock On shots are a line of fun, hip add-on items for shoppers while in the store.
Rock Out’s formulation features vitamins C, B6 and B12 and antioxidants. The formula also includes extracts such as milk thistle, prickly pear, and aloe Vera to support the liver’s ability to oxidize alcohol.
This latest addition falls in line with the company’s new “Rock Life—Mind, Body and Spirit” motto.
The range comes in sleek black bottles with the new Rock On “Horn Hand” logo brightly color-coded for each need. The new product names are designed to keep it simple for the customer, whether they need to Turn On, Rock On, Rock Out, Pump, Rip, Shake, Detox, Relax or even Do It.
For more information on the Rock Life mantra and line of products, please visit WeRockLife.com.
