LOS ANGELES—The new Rock On line of Rock Life Supplements debuted this past weekend at the 6th Annual 12/12 Sparkling for Charity Gala.
The event, held at the Santa Monica Bay Women’s Club, benefited important Los Angeles nonprofits and brought together leaders from the music, film, finance, banking and political communities.
The Rock Life line-up and philosophy of Rocking Mind, Body and Spirit was a huge success with attendees and rock stars alike. With the city’s most influential movers and shakers in attendance, the event provided the ideal scenario to break the proverbial champagne bottle across the bow and launch the new Rock Life line of dietary supplements.
“This line really represents todays modern active achiever types that want it all, in the boardroom, bedroom and gym,” said brand creator and ROCK’N Products President Keith Caggiano. “Many people today don’t necessary identify with some of the traditional archetypes supplement manufacturers put have put out. The majority of people are not necessarily the typical muscle-head or earthy vegan types but professional, active, socialites that want to have a good time and still look and feel great.”
Event goers seemed to immediately identify with the Rock Life philosophy and kept saying “that is me; that is my life” referring to the integrated system of supplements designed and grouped to Rock your Workweek, Workout, and Weekend. The new Rock Life line offers brain support to Rock your week, sexual enhancement, hangover and relaxation support for the weekend and supplements for a Rock’n body.
The new Rock Life line is packaged to plug right into your life by automating your supplement cupboard. The range comes in sleek all black bottles with the new Rock On “Horn Hand” logo brightly color-coded for each need and aspect of your week. The line further takes the guess workout of your supplement routine by boldly spelling out the need whether you need to turn your Brain On, Turn On, Rock On, Rock Out, Pump, Rip, Shake, Detox, Relax and even when you need to do it.
Rock On will announce the official product releases for the Rock Life Supplements Line as well new drink shot line in the upcoming weeks and months.
For more information on the Rock Life mantra and products, visit WeRockLife.com.
