SAN FRANCISCO — Adult retailer Good Vibrations has relaunched its website, GoodVibes.com, with a new design, and new features.
Good Vibrations executed a soft launch of their site on March 20, and looked to their customers to Twitter their feedback on the new design.
Customers' comments were positive and now Good Vibrations wants to announce the newly designed site to the world.
"For more than 30 years, our core customer base has been women between the ages of 25 and 65," Good Vibrations Creative Director Steve Duncan said. "Our former site simply did not speak to that customer. So we looked to like-minded companies, products and businesses for inspiration. Now, when women and men come to GoodVibes.com, they will see themselves reflected in the overall aesthetics of the site. It's sensual, modern and fresh."
The new site features blogs, magazine articles, educational information, seasonal surveys, a new logo, a new color palette, more links to promotions and events, and a greater focus on women and couples in the featured products area.
"Our goal was to have the customer get inspired and get in the mood," said Sharon Lee, Director of Online and Retail Visual Merchandising. "And we wanted them to have a fun shopping experience too. We feel that with this new, sexier look and user-friendly design, we can meet that goal."
In the coming months, the new Good Vibrations site will feature a series of educational videos called "Hot Topics." This series of 10, 3-minute educational and entertaining videos are hosted by Dr. Carol Queen and will offer sexy tips and tricks to viewers, including "How to Choose a Vibrator," "How to Choose a Dildo," and "Tips and Tricks for Safer Gay and Lesbian Sex."
For information, visit GoodVibes.com.
