BARCELONA, Spain and ALMERE, Holland—Private Media Group, and SCALA Playhouse BV, Europe’s largest wholesaler of adult lifestyle products, have announced a broad-ranging, long-term distribution agreement for physical goods.
Under the terms of the 10 year agreement , SCALA will distribute Private’s physical media in Benelux, France, Scandinavia, Italy and Poland on an exclusive B2B basis as well as throughout SCALA’s affiliated B2C companies, which include Europe’s largest adult lifestyle specialty retailers, Beate Uhse, Adam et Eve and PABO.
“We are delighted to have been chosen by Private to represent their product line across Europe.” said Serge van der Hooft, CEO of SCALA’s parent company, Beate Uhse AG. “In today’s challenging markets for physical media, it makes sense for adult studios to consolidate their distribution with partners such as SCALA who have unparalleled relationships with retailers and affiliated companies with significant B2C operations.”
Private president and CEO Charles Prast commented, “As previously stated, Private continues to mend bridges with existing customers and develop new relationships possible only after the recent management changes at Private. We look forward to working closely with SCALA to ensure that our rejuvenated product line gets the attention it deserves in the wholesale and retail marketplaces. It’s natural for the leading pan-European adult media brand to seek a home with Europe’s largest wholesaler and retail group.”
