LONDON—Lovehoney has announced the hiring of Jim Primrose as general sales manager.
“Jim brings a great deal of knowledge and experience to the business, having worked for many years in all channels of the retail business,” company officials said in a release.
Primrose joins former colleague Ray Hayes, commercial director for Lovehoney. The duo worked at SSL International (Durex & Scholl).
Primrose has also previously worked at Bioforce UK and Mizuno.
In his new role, Primrose will be responsible for business both in the UK and across Europe.
This is another senior appointment to the Lovehoney Trade Team. Lovehoney's success has meant employee numbers have risen from 50 to 110 in the past 18 months.
For more information, visit Lovehoney.co.uk.
