LONDON–Earlier this month, Pink Daisy enjoyed its first outing at the International Lingerie Show, held in Las Vegas.
The brand, which is owned by worldwide wholesaler Planet Earth, was a huge success at the show and boosted Pink Daisy product awareness in the U.S., a market which is becoming increasingly important to Planet Earth and its customers who are looking to expand outside the UK.
Pink Daisy was taken to the ILS following increased demand in the region after the launch of Planet Earth USA earlier in the year. Since January, demand has grown rapidly as customers all over the U.S. look to get hold of the natural intimate bleaching cream that is free from harsh chemicals like kojic acid and hydroquinone.
In order to cater to the increased consumer demand following numerous Planet Earth marketing activities, Planet Earth’s main objective at the ILS was to discover wholesale partnerships and select suitable representatives for Pink Daisy in the U.S. market, something Planet Earth will continue to do over the coming months.
Speaking about the success of Pink Daisy’s ILS debut, Planet Earth CEO Paul Boote commented: “The ILS provided us with an excellent platform to launch Pink Daisy into the American market, giving buyers a chance to see the product first hand and to try it out. We hope this will be the first of many US-based shows we attend in the next twelve months.”
Pink Daisy has recently benefited from a packaging upgrade and now features a clear bottle with transparent label, enabling users to see the content of the product, a new cleaner and easier to use pump-action nozzle and an outer box featuring spot UV detailing.
To find out more about Pink Daisy, whether you’re based in the EU or U.S., contact Planet Earth at +44 (0)1924 333 320 or [email protected].
