WASSERBILLIG, Luxembourg—This year’s eroFame was a particular success for pjur: a standout booth, numerous interested visitors and fantastic highlights were all part of this year’s event in Hannover, Germany.
The unique new pjur serums received an especially enthusiastic response from the industry crowd. The eroFame event marks the conclusion of the worldwide trade fair launch of the company’s new developments in Europe, as elsewhere. Customers were welcome to visit the pjur booth and personally try out the alternative approach used in the serums to reduce sensitivity for themselves. The new products, which represent an extension of pjur’s successful analyse me!, Back Door and superhero series, give retailers further new selling potential. The serums are the perfect products to supplement the top-selling lubricants and sprays for a double effect. This advantage has already caught on worldwide among retailers, a fact reflected in outstanding sales figures.
“The three serums have been very well received worldwide because the way they work is unique. Here at the eroFame in particular, we received fantastic feedback once again,” said Alexander Giebel, CEO of pjur group.
The raffle featuring two real bars of gold at the pjur booth was another highlight. The giveaway was held to mark the kickoff of pjur’s international anniversary campaign “20 Years—Go for Gold,” scheduled to start in 2015. Starting on Jan. 1, gold bars will be raffled off every two weeks in three markets: the U.S., Europe, and Australia. pjur plans to support the campaign with global online and PR activities and to equip retailers with relevant POS materials free of charge.
The start of the “20 Years—Go for Gold” campaign got its finishing touch with the pjur GoldBar, where trade fair attendees and pjur visitors were invited to take a break from the hustle and bustle of the fair and enjoy a fresh coffee or espresso—a welcome change of pace for anyone. Gold-wrapped chocolate bars completed the pleasant break.
The whole pjur sales team from Luxembourg, along with Richard Harris, CEO of the pjur group USA; Jordan Weiser, sales director of the pjur group Asia; and Rob Godwin, CEO of the pjur group Australia, had traveled to the event specifically to support the pjur team. A packed schedule of talks with international customers from Europe, Asia, the U.S. and Australia had been set up before the event, so the pjur booth was full throughout the fair.
“We also had a significant number of new customers and interested visitors that want to include pjur in their product range, though,” Giebel says. “That means this year’s eroFame event was once again a success. We’re already looking forward to next year!” he adds.
To learn more about pjur, visit www.pjur.com.
