WASSERBILLIG, Luxemburg—The pjur group was represented at the recent consumer trade fair Espacio Mujer—Woman’s Space in Valparaíso, Chile.
The pjur group marketing team coordinated with their Chilean partner and produced flyers especially for this event. Upwards of 8,000 visitors not only received the flyer but were also treated to a sample of pjur and were enthused about the products.
“The fair was very successful for us! The banners grabbed the visitors attention and encouraged many women to stop at our booth,” said Lisa Jones McLean, who represents pjur in Chile along with her colleagues from Importadora Integral Limitada.
Michael Kane, pjur’s director of sales for Latin America, also expressed his enthusiasm: “Chile is such an amazing and diverse country with so many cultural and spiritual traditions that it is refreshing to see the acceptance of sexual health and wellbeing becoming an open topic for discussion. We are so proud of our local partner for their dedication to their country and the pjur brand, it is a great synergy!”
The trade fair was the perfect launching point for the brand since the event is primarily geared to women and all female interests, ranging from family planning to nutrition and fitness, as well as various leisure activities.
For more information, visit pjur.com.
