WASSERBILLIG, Luxemburg—Managing Director and founder of the pjur group Alexander Giebel and Sales Manager Katrin Kühnrich have returned from Australia with extremely positive feedback.
The pair traveled through Perth, Sydney, Melbourne and Brisbane, visiting various key customers and shops along the way, and conducting seminars and product training sessions. The objective was to present the new pjur products and POS materials to customer target groups, and personally launch the new Australian pjur website.
The second highlight of the stay in Australia Adultex, presented by Calvista on the Gold Coast. Every year Calvista invites its best retailers and distributors to get the latest information directly from the manufacturers at their respective booths and experience the diverse presentations first-hand. The latest pjur products and materials were presented along with the new website, and subjected to rigorous testing. Many curious visitors were drawn to the entirely black and yellow pjur booth, and were enthusiastic about the counter display cardboard and the new slat wall display. Both displays are conveniently packaged and can be set up easily in the shop. What's more, their attention-grabbing design effectively convinces customers to take a closer look.
The trade visitors were likewise impressed by the new Australian pjur website, which provides information and links adapted specifically to the Australian market, and also includes a Store Locator where Australian shops can be registered free of charge.
"The entire pjur trade fair concept as well as the roadshow were created under the motto ‘We love to work with you‘ and was received with outstanding success. We are pleased to be able to work with so many great customers and business partners in Australia, and look forward to further developments. We were particularly overwhelmed by the strong resonance to our new products. Our customers in the rest of the world will be informed in the next few weeks, and can look forward to what’s coming," Giebel said.
At the end of the stay "Down Under", the pjur group was crowned with the Adultex Award for the Best POS Materials based on the innovative designs, individual variants, and diversity of materials provided for retailers.
For more information, visit pjur.com.
