WASSERBILLIG, Luxembourg—pjur group USA, as part of its business model, builds sales brick by brick holding training seminars around the nation.
pjur, manufacturer of the highest level in personal lubricants made in Germany, features complex formulations so training on the products is the key to success. pjur offers a complete range of products from nature-based lubricants to enhancements.
pjur has FDA registrations from a total brand prospective not just a formula or two as most competitors.
Recently at Giggles, a well-established adult boutique in Sarasot, Fla., the staff was educated on all things pjur.
“We have always done well with pjur and now we will even do better,” said store owner Kathy Calmpitt.
pjur showered the staff with samples and memorable swag items to make the training events informative, effective and fun. pjur USA CEO Richard Harris reports a 20 percent sales increase thus far for 2014 and says, “ Training the stores and the sales people at every level is one of the biggest reasons for our continued amazing growth.”
pjur has aggressive training plans for the rest of 2014. Company officials recently trained the Love shops of Las Vegas with 30-plus employees learning the real facts about lubricants and the reasons pjur is a leader in the classification. Audre Rhaodes said, “We were so thankful for what was a great presentation and really gained useful knowledge about lubricants.”
pjur will be focusing on in store training in 2015, which has proven to make a difference and set the bar even higher in the very competitive lubricant category.
For more information, visit pjur.com.
