Pjur Debuts Concentrated Serums, New POS Materials

WASSERBILLIG, Luxemburg—Premium lubricant manufacturer pjur has announced the launch of three new products for 2014: the pjur Superhero Delay Serum, the pjur Back Door Anal Comfort Serum, and the pjur Analyse Me! Anal Comfort Serum.

Additionally, pjur is once again offering free POS materials for a limited time.

The new and revolutionary pjur serums form an invisible, neutral film on the skin, which reduces sensitivity, but not sensation, and it does so without any numbing effect. The highly concentrated formula and the use of film-forming substances have enabled pjur to completely dispense with anesthetics. Furthermore, unlike other products that need 15-20 minutes to take effect, the effect is noticeable within only 15 seconds and may last for several hours.

The first product to be introduced is an addition to the highly successful pjur Superhero series, which already includes a lubricant, a spray and condoms. The innovative delay gel for men enhances smoothness and provides a desensitizing film around the penis, reducing sensitivity without numbing. Additionally, it is free from lidocaine and benzocaine and is safe for daily use. The special product for all those who are keen to make their sexual enjoyment last longer.

The two new anal serums are additions to the pjur Back Door and the pjur Analyse Me! series, which already includes various products for use in the anal area. The pjur Back Door Serum is suitable for impulsive anal intercourse and both products use the new formulation to create a protective film on the skin, thereby reducing sensitivity, again, without the use of anesthetics like lidocaine or benzocaine. These new products are also safe with condoms, and suited for daily application. The combination of the anal glides from the two matching series can create an experience that becomes particularly intense for both partners

With your next order, you can now also receive free POS materials for the new pjur serums. As usual, pjur offers various materials in several languages. New display materials include counter tops, leporellos, and web banners. Furthermore, the well-known pjur tester display has been adapted to the serums. In addition to the 100ml bottle, the display now features a separate slot for the 20ml serum bottles. This is especially useful, since the serums take effect within seconds. As a result, customers can easily test the products on their palms at the PoS. The combination of products (lubricants, sprays, and serums) should yield a high cross-selling potential for our pjur dealers around the world.

The packaging concept of the three top-selling series has been maintained. The pjur serums come in the well-known 20ml bottles, which are, however, now equipped with pump dispensers, which is new fort he company. This allows for easy and precise dosage of the product with its gel-like consistency. As usual with pjur, the product descriptions and instructions for use on the outer packaging are provided in eight languages. This adds significant customer value and is consequently also beneficial for dealers.

The products are available now and ready for shipping. Place your order now in order to see the immediate benefits from the free POS and marketing materials, as well as, from the pjur “Get concentrated” B2B and B2C launch campaign.

For more information, visit pjur.com.