CHATSWORTH, Calif.—Fifty Shades of Grey brought big sales to the box office, but also to adult novelty manufacturer Pipedream Products and adult retailers nationwide.
Pipedream's network of more than 10,000 worldwide distributors and retailers have reported double-digit increases across the board, all coinciding with the release of the mainstream movie from Universal Studios.
"It was a perfect storm: Valentine's Day on a Saturday, decent weather throughout most of the country, and the opening day of the hottest movie of the year," explained Pipedream Vice Pressident of Sales Steve Sav. "The rush actually started on Wednesday. Our retailers reported a huge increase in Fetish Fantasy sales and noticed a lot more women shopping."
The Fetish Fantasy family of brands continues to drive beginners’ bondage sales. Retailers have noted a few items in particular that have commanded audiences' attention, including Fetish Fantasy Limited Edition Grey Silk Ties and Fetish Fantasy Limited Edition Ben-Wa Balls.
As the Fifty Shades craze continues to usher new kinksters into retailers everywhere, customers are urged to place their Fetish Fantasy re-orders now while supplies last. Brand and product videos are available for in-store and online use at PDTV and vimeo.com/pipedream.
