PENNSAUKEN, N.J.—Williams Trading University hosts two e-Learning modules co-sponsored by Pipedream Products; Alternative Material Toys and Harness Play 101. Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts.
“E-learning is a platform commonly used for mainstream corporate retailers such as Best Buy, and Nike,” Scott D., director of sales and marketing for Williams Trading Co. “By implementing e-learning to store owners and their employees, we are confident retailers will see a significant lift in sales because vocabulary, industry trends, cross-selling and up-selling techniques are being reinforced.”
Harness Play 101 features Pipedream’s fetish fantasy collection as it is perfect for people who are just starting out with pegging or who are looking to spice up their sex life. These strap-on sets include virtually everything your customers need to get started including the harness and dildo. Most kits also include a mask so the only things you will need to remember to upsell are some lube and a toy cleaning product. Pipedream harnesses are compatible with virtually every suction-cup style dildo, but for best results, Pipedream recommends their Basix or fantasy fetish elite models. These dildos are available in sizes from 4.5 to 10 inches so—whether they are experienced with strap-on play or a beginner—your customers will find a model that works perfectly for them.
Alternative Material Toys highlights the Pipedream Ceramix and Aluminium product collection and explains how perfect they are for temperature play. These toys all have a few things in common. First, they are designed and crafted by artisans making them unique and beautiful looking. Because of their non-porous surfaces, they are easy to clean and maintain. Lastly, because of their high quality materials, they are designed to last a lifetime. And, they are all solidly constructed with significant weight so you always know where the toy is and what it is doing!
Williams Trading Company first presented the concept of Williams Trading University to our vendors who participated at the Williams Trading Co. Spring VIP Show. “When I saw how easy it was to support a program that increased retail sales with full access education, the decision to participate was a no brainer.” Steve Sav, VP of Sales for Pipedream. “We are proud to be a part of this program and will continue to add new e-learning courses as Williams Trading University expands.”
“Retailers are encouraged to use this free resource and build it into their new hire and employee training process,” Erin M., marketing and vendor Liaison. “Our sponsor vendors worked very hard to create fun courses full of useful information that are as effective as an in store training. This makes Williams Trading University not only a cost effective retail must-have, but stands alone as an industry first of adult manufacturers working together to support retail sales.”
The Pipedream double feature is being supported with a Williams Trading Company November sale—30 percent off the full line of Pipedream products now through Nov. 30, 3 p.m. EST.
For more information on Williams Trading University visit WTULEARN.com or call a Williams Trading CO. sales representative at (800) 4-ADULTS for sale and ordering information.
