Phil Varone to Host 2012 Storerotica Awards

CLEARWATER, Fla.—Musician, comedian and freshly minted adult film star, Phil Varone, will serve as host at the 6th Annual Storerotica Awards. Produced by Storerotica Magazine, a national trade publication for the owners and operators of adult retail stores and lingerie boutiques, the ceremony will be held on the evening of July 15 during the Adult Novelty Manufacturers Expo (ANME) at the Los Angeles Marriott Burbank Airport hotel.
“2012 was a breakout year for Phil in the sex toy biz,” said Kristofer Kay, editor of Storerotica Magazine. “Retailers reacted very positively to his personalized collection of toys by California Exotic Novelties, and his continued in-store promotions have made him one of the most recognized personalities in our industry today. We’re delighted that he will be part of our 6th Annual Storerotica Awards presentation.

As the former drummer for such prominent rock acts as Saigon Kick and Skid Row, Varone’s journey into the adult sector first gained prominence in 2010 with a photo spread in Playgirl Magazine.

In July 2011, Vivid Entertainment released Varone's first adult film as part of their celebrity sex tape series. Building on the success of that venture, Varone signed a deal with novelty giant California Exotic Novelties to produce his very own line of adult toys. In addition to his adult and music careers, Varone is also a mainstream actor, appearing in Showtime’s Californication and the CBS series, Numbers. He was also a cast member of VH1’s Sex Rehab with Dr. Drew in 2009.

“The Storerotica Awards really capture the sprit of the novelty industry,” says Varone. “It’s a good time with good friends. I’m looking forward to spending the night honoring the luminaries of the ANME Show.”
Recognizing excellence in adult retail community, the 6th Annual Storerotica Awards honors the best in both the brick-and-mortar storefront, distributing and manufacturing levels. This year, 11 categories will be presented, including one brand new category, Boutique Brand of the Year, honoring those companies who manufacturer five or fewer product collections.

To cast your vote for the 2012 Storerotica Awards please go to