LOS ANGELES—The Screaming O has completed Phase 2 of its product materials verification campaign, which included testing of its newest silicone and ABS plastic.
Using the services of Polymer Solutions, the new materials underwent a three-step testing process customized to determine material authenticity, non-toxicity, and body-safety. Both the silicone and ABS plastic passed all three tests with confidence.
“We stand by the production of our product line and choose to utilize particular materials in order to provide quality alternatives to higher-priced ‘luxury’ items on the market,” The Screaming O Account Executive Conde Aumann said. “Consumer trust is a key component to the success of a sex toy brand and rather than rely on hearsay and scare-tactics, The Screaming O makes important marketing and development decisions based on evidence and experience. Our SEBS, ABS plastic, and colorful silicone are core to the look and feel of our entire collection and we only use materials that are proven and verified to be body-safe. It’s a commitment that we take very seriously.”
As part of its commitment to customers, retailers and consumers of all kinds, The Screaming O has contracted this independent laboratory and a separate third-party verifier to test each material in its catalog—including ABS, SEBS and silicone—to spark an evidence-based conversation regarding the safety and quality of its affordable materials. During Phase 1, The Screaming O’s popular stretchy SEBS and colorful silicone both were confirmed authentic, body-safe and nontoxic.
The Screaming O worked directly with Polymer Solutions almost a year ago to customize a testing process that most closely follows protocols required by the Consumer Product Safety Improvement Act. The company also uses this three-point process to determine the safety and quality of all materials used in the production of its newest and most popular products.
“Responsible manufacturing, clear and correct labeling, and accurate consumer education are three pillars to running a sex toy company that’s deserving of consumers’ trust,” Aumann said. “However each company wants to define or handle that is their own prerogative, of course, but we at The Screaming O are proud to be setting a new industry standard.”
The Screaming O now uses a universal labeling system that features icons that quickly and clearly inform shoppers of what each product is made of. The Screaming O also encourages retailers and customers to adjust their own marketing copy to ensure that their descriptions accurately represent the brand’s products to the shopping public.
ABS is used as a structural component in most of The Screaming O’s mini vibes and hand-helds, including the company’s range of single-speed and multifunction bullets. This new silicone is used in many of The Screaming O’s newest debuts, including the OVibe, PoPVibe and OBob hand-held massagers to give consumers body-safe and affordable alternatives to higher-priced brands.
For more information about the lab testing or The Screaming O’s product line, contact Aumann at [email protected].
