Passionate Playground Works With Award-Winning Designer To Revamp Joyboxx

SEATTLE—Passionate Playground, makers of the Joyboxx, collaborated with award-winning designer Brian Conner to create version 1.5 of the device.

The Joyboxx + Playtray is a patent-pending, hygienic adult toy storage system designed to handle products, before, during and after use.

“We are both lucky and thrilled to have Brian on board our team! Our design meetings are fun and sometimes include a music jam session,” said Joyboxx inventor and Passionate Playground founder Deborah Semer. 

Conner has designed and directed in some of the best agencies in Europe and the U.S. Honing his skills at Ford Motor Company in his college career, he later moved to Germany, where he designed rail vehicles for world markets and product branding for JBL and Native Instruments to name a few. Throughout his career, Brian has won many IDEA, Gold, IF, and Red Dot Design awards and has spent the past few years on the West Coast designing and directing for some of the world's most demanding clients. 

Bringing his experience to Passionate Playground is a natural extension of Brian's design ethos.

“Design is about making the world better by intervening through objects. By promoting sexual health and responsible partying, the new Joyboxx line of products will have something for passions of all persuasions.,” he said.

The Joyboxx improvements were based on customer feedback and do not affect the appearance of the patent-pending hygienic sex toy storage system. The first Joyboxx improvement strengthens the top lid’s “easy-access” compartment that was designed to hold batteries, condoms, cords and other small items. 

The second improvement is to the Playtray’s end ribs, which have been extended slightly so smaller sex toys won’t slip as off during transport and larger sex toys will benefit from even greater air flow during drying. 

The third improvement is the sleek black packaging that features a larger keyhole and Joyboxx logo in a design that really pops from the retail shelf. The new Joyboxx is available to wholesalers later this week in the black with purple slider or purple with black slider combo, and a limited number of the black with black slider for select partners. 

Joyboxx retails for $34.99 in the U.S. and slighter higher in other countries. 

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